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Greg Shove Talks Key Collaborators with Communication Director
Cutting-edge consultancies can help companies engage with highly-prised online influencers, as Greg Shove explains to Communications Director in their latest issue. He explains: “The Power Middle is...
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Top Learnings Of A Fortune 100 Tech Brand: A Year In Content
In July of 2011, SocialChorus teamed up with a Fortune 100 technology brand to execute a yearlong social content program. The goal was to drive brand awareness, association and relevance in a young,...
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Greg Shove to Interview PepsiCo’s Jamal Henderson on Influencer Marketing...
On October 17th, SocialChorus CEO Greg Shove will interview PepsiCo’s Jamal Henderson at BDI’s first ‘Influencer Marketing Summit’ in New York. They’ll cover a variety of topics including influencer...
View ArticleGreg Shove Explains the SocialChorus Platform and People-Powered Advertising
Check out our Founder/CEO Greg Shove explaining our platform, amplifying people-powered advertising and measuring the effectiveness of a brand campaign through earned media value in this video! The...
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Farryn Weiner of Michael Kors to Speak at Brand Innovators, Plus More on the...
This Thursday, 10/18, Michael Kors’ Global Social Media Director Farryn Weiner will join an impressive lineup (DKNY PR Girl, Mastercard, Gap, Gilt Groupe, Mt Dew, Verizon, GE, to name a few.) at Brand...
View ArticleIntel Inside and Out: Learn How Influencers Create Social ROI for Intel
Sandra Lopez, Marketing Strategy Director at Intel, recently joined Greg Shove, SocialChorus CEO, on a webinar to discuss how Intel is successfully engaging influencers to drive social ROI. Watch the...
View ArticleBuild Your Own Ambassadors: How to Identify and Activate Brand Influencers
Reaching the right online voices can make crucial differences for you brand and your sales – but the customer with the most Facebook friends or Twitter followers isn’t necessarily the trusted authority...
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The Value of the Power Middle in Social Marketing
Marketers are now operating in the age of influence as an increasing number of consumers get their news and information from friends, niche publishers and communities. It is essential to tap into...
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The Huge Disconnect Between Brand Spending on Social and Influencer Behavior
Technorati’s recently released annual report on digital influence – which is based on valuable insights from over 6,000 influencers, 1,200 consumers and 150 top brand marketers – should serve as a wake...
View ArticleJay Baer’s Practical Tips for Leveraging 3 Types of Brand Fans to Deliver...
Earlier today, Jay Baer, author and President of Convince & Convert, joined us for an informative webinar to explain how to leverage three types of brand fans to deliver millions of endorsements....
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